How The Business Gained Success



"The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed."
Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop
The Body Shop International plc is the original, natural and ethical beauty brand, with over 2,500 stores in over 60 markets worldwide.

against animal testing
Every one of our products is animal cruelty free and vegetarian. In fact we were the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy.
for trading fairly

We believe in fair trade to such an extent, that over 20 years ago we set up our own fair trade programme, called Community Trade. We believe this level of commitment to trading fairly is unique in the cosmetics industry. Community Trade now works with over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. Most of our products contain Community Trade ingredients.

our five core values
The Body Shop is a leader in promoting greater corporate transparency, and we have been a force for positive social and environmental change through our campaigns around our five core Values: Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem, and Protect Our Planet.

our charitable foundation
We also have our own charity, The Body Shop Foundation. Launched in 1990 (registered charity no. 802757) we give financial support to pioneering, frontline organisations that otherwise have little hope of conventional funding. The Foundation's focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.
We are part of the L'Oréal family.

“If business comes with no moral sympathy or honourable code of behaviours, then God help us all.”
Dame Anita Roddick. Human Rights Activist. Founder of The Body Shop
We believe there is only one way to beautiful, nature’s way. We’ve believed this for years and still do. We constantly seek out wonderful natural ingredients from all four corners of the globe, and we bring you products bursting with effectiveness to enhance your natural beauty. Whilst we’re doing this we always strive to protect this beautiful planet and the people who depend on it. We don’t do it this way because it’s fashionable. We do it because, to us, it’s the only way.

the soul of beauty
To us, beauty is a feeling, a natural way of being, where character, self-esteem and humour are freely expressed and celebrated. That’s the soul of beauty. It’s not just about looking beautiful. It’s about exuding a vibrant attitude to life.

our incredible planet
Our commitment to seeking and sustaining natural materials and ingredients, and using all our planet’s resources wisely, guides our approach to business. We set challenging environmental targets, which we detail in our bi-annual Values Reports. We were one of the first to make a stand against animal testing in the cosmetics industry, and through The Body Shop Foundation, we continue to fund organisations campaigning to end the needless suffering of animals.

the community of people
People are at the heart and soul of our business. We strive to treat all people in a fair and open fashion, to respect and value their integrity. We’ve never been afraid to champion the vulnerable and the disadvantaged, and we continue to campaign for social justice and human rights. We take enormous pride in our Community Fair Trade programme, not just because we were the first to bring fair trade to our industry, but because of the real difference it makes to the lives of the farmers, producers and their communities.